Break-Even Analysis for Small Business
Break-even point is the sales volume at which your total revenue exactly equals total costs — no profit, no loss. Understanding this number is essential before launching any product or business, since it tells you the minimum sales target needed for viability.
The Formula
Break-Even Units = Fixed Costs ÷ (Selling Price − Variable Cost per Unit)
The denominator is called the "contribution margin" — the amount each unit sold contributes toward covering fixed costs after accounting for the direct cost of producing it.
Fixed vs Variable Costs
Fixed costs don't change with production volume — rent, salaries, equipment EMIs. Variable costs scale directly with units produced — raw materials, packaging, per-unit shipping. Correctly classifying costs is essential for an accurate break-even calculation.