Break-Even Analysis for Small Business
Break-even point is the sales volume at which your total revenue exactly equals total costs — no profit, no loss. Understanding this number is essential before launching any product or business, since it tells you the minimum sales target needed for viability.
The Formula
Break-Even Units = Fixed Costs ÷ (Selling Price − Variable Cost per Unit)
The denominator is called the "contribution margin" — the amount each unit sold contributes toward covering fixed costs after accounting for the direct cost of producing it.
Fixed vs Variable Costs
Fixed costs don't change with production volume — rent, salaries, equipment EMIs. Variable costs scale directly with units produced — raw materials, packaging, per-unit shipping. Correctly classifying costs is essential for an accurate break-even calculation.
Frequently Asked Questions
Break-Even Formula
Break-Even Units = Fixed Costs ÷ (Selling Price − Variable Cost Per Unit)
Break-Even Revenue = Break-Even Units × Selling Price
Worked Example
A café has fixed costs (rent, salaries) of ₹1,00,000/month. Each coffee is sold at ₹150, costs ₹50 to make. Contribution margin = ₹100. Break-even = 1,00,000 ÷ 100 = 1,000 cups/month. Need to sell 34 cups/day to break even.
Tips
- Reduce break-even by cutting fixed costs or increasing contribution margin
- Track actual sales vs break-even daily to know if you're profitable
- For new businesses, aim to break even within 12–18 months