Define the revenue model
Write down what creates revenue and how often it repeats. Use realistic units, not a best-case month.
Use a simple sequence: revenue assumptions, variable costs, fixed costs, break-even, pricing and scenario testing. The calculator outputs help structure the model but do not predict demand.
Start with a measurable goal, model the relevant inputs, compare scenarios and verify any current rule or source before acting.
It does not tell you one universal “best” answer. Different inputs, time periods, locations and constraints can change the result. The linked tools are calculators, not guarantees.
Use the steps in order, then repeat the steps after changing one important assumption.
Write down what creates revenue and how often it repeats. Use realistic units, not a best-case month.
Estimate the sales volume or revenue required to cover fixed and variable costs.
For freelancers and service businesses, price needs to reflect billable time, non-billable work, overhead and desired take-home income.
Add the relevant tax/GST and other cost assumptions separately instead of hiding them inside one percentage.
Change revenue, price, utilisation and costs. The purpose is to find fragile assumptions before committing cash.
A single output can hide how sensitive the result is to your assumptions.
Many real decisions cross categories. Continue into a connected journey when your situation changes.
Model unit economics, break-even and a simple downside case before increasing spend, price or sales targets.